This journal focuses on the application of data systems and management principles to various industrial and business contexts. It examines how digital technologies, artificial intelligence, and data analytics influence innovation, operational efficiency, and sustainability. Key areas include supply chain management, e-commerce strategies, marketing, and the impact of digital transformation on firm performance and consumer behavior.
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Industrial and Manufacturing EngineeringComputer Science ApplicationsStrategy and ManagementManagement Information SystemsIndustrial Relations
Research Topics (OpenAlex)
Technology Adoption and User BehaviourQuality and Supply ManagementDigital Marketing and Social MediaSustainable Supply Chain ManagementInnovation and Knowledge ManagementCustomer Service Quality and LoyaltyOutsourcing and Supply Chain ManagementSupply Chain and Inventory ManagementBig Data and Business IntelligenceInformation Technology Governance and Strategy