Health Marketing Quarterly
Routledge · United States · Est. 1983
Aims & Scope✦ Inferred from recent articles
Health Marketing Quarterly focuses on the strategic application of marketing principles to health-related contexts. This includes understanding consumer behavior, developing effective communication strategies, and leveraging digital technologies for health interventions. The journal examines factors influencing health-related decision-making, such as trust, empowerment, and social norms, and explores the implementation of health marketing frameworks across various populations and health issues. It also addresses challenges like misinformation and the adoption of new health technologies.
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