Jurnal Aplikasi Manajemen
University of Brawijaya · Indonesia · Est. 2016
Aims & Scope✦ Inferred from recent articles
This journal focuses on the application of management principles and theories to address contemporary business and organizational challenges, particularly within the Indonesian context. It examines the impact of various factors, including leadership styles, digital transformation, marketing strategies, and employee engagement, on organizational performance, customer loyalty, and entrepreneurial success. The research often employs quantitative methodologies, such as Structural Equation Modeling (SEM) and Partial Least Squares (PLS-SEM), to analyze data collected through surveys.
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Subject Classification
Research Topics (OpenAlex)
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