International Journal of Business and Emerging Markets
Inderscience Enterprises Ltd · United Kingdom · Est. 2008
Aims & Scope
Scholars and managers have shown significant interest in business opportunities provided by emerging markets (EM). Foreign firms' opportunities range from investing in EM to outsourcing from EM, whereas local firms/economies benefit from investments and expertise of foreign firms. Understanding EM characteristics in the face of evolving government policies and changing consumer behaviour is crucial to identifying new consumer needs and developing suitable products/services to meet them. IJBEM addresses these needs by stressing the use of qualitative and empirical data. The main objective of the inter-disciplinary peer-reviewed IJBEM is to encourage application of research methods to solve specific business-related problems in EM. The journal aims to promote articles that are based on the unification of the theoretical-quantitative or the empirical-qualitative approach, and that propose future research directions for scholars and recommend actionable business strategies for managers. IJBEM publishes articles on a broad spectrum of topics relating to EM, and provides scholars with informative research-based articles to advance the research agenda, and managers with practical recommendations to grow their businesses. Policy makers should also benefit from the theory-practice focus of the journal. IJBEM publishes original articles - theoretical and empirical - in all areas of business - marketing, operations, human resources, and organisational behaviour, among others. Special issues devoted to important topics in EM will occasionally be published.
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