This journal aims to provide a comprehensive understanding of the latest research and practices in customer relationship marketing and management. It covers topics such as customer loyalty, customer satisfaction, customer retention strategies, CRM technologies, customer data analysis, and the impact of marketing on customer relationships. The journal is dedicated to advancing the knowledge and application of effective customer relationship strategies in various industries.
⚡ Speed vs Prestige
How does this journal balance review speed with impact level?
Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.
Publication & Citation Trend
Articles published
Times cited
2019
2020
2021
2022
2023
2024
2025
2026
Source: OpenAlex · Note: citations accumulate over time so older years appear higher
SJR Quartile by Discipline
Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.
Information Systems and ManagementQ3
Business and International ManagementQ4
Information SystemsQ4
Management Information SystemsQ4
MarketingQ4
Subject Classification
Scopus Categories
Information Systems and ManagementInformation SystemsManagement Information SystemsBusiness and International ManagementMarketing
Research Topics (OpenAlex)
Customer Service Quality and LoyaltyDigital Marketing and Social MediaTechnology Adoption and User BehaviourConsumer Retail Behavior StudiesConsumer Behavior in Brand Consumption and IdentificationOrganizational and Employee PerformanceImpact of Technology on AdolescentsOrganizational Leadership and Management StrategiesQuality and Supply ManagementMarketing and Advertising Strategies