Marketing i Menedžment Innovacij

Aims & Scope

“Marketing and Management of Innovations” is an international multidisciplinary journal dedicated to exploring significant issues in innovation management and innovation in marketing. The journal covers the theoretical, methodological, and practical aspects of their development. The scope of the journal also encompasses the specifics of regional dynamics, investigating how innovations are perceived within specific cultural and economic contexts. “Marketing and Management of Innovations” examines various levels of complexity within the internal structures of organizations that impact effective innovation implementation. The journal encompasses diverse topics, including cross-cultural research, the role of social media in customer relations, and the perception of innovations. The holistic approach in the journal’s development provides researchers, practitioners, and representatives of governmental institutions with the ability to navigate contemporary issues in innovative marketing and management.

A twelfth criterion — whether APC fees are clearly disclosed — is not scored here; it is left out of the total rather than counted as a failure. Publication charges appear in the metrics card above.

Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.

Source: OpenAlex · Each year’s green bar = citations earned by that year’s papers, counted to date — so recent years look lower simply because their papers haven’t had time to be cited yet.

Subject Classification