Journal of Business Research
Elsevier Inc. · United States
Aims & Scope✦ Inferred from recent articles
The Journal of Business Research publishes research on consumer behavior, including how product displays influence comfort and sustainable choices, and the conceptualization of customer engagement. It also explores strategic actions of firms in response to shareholder activism and the phenomenon of stakeholder washing. Further topics include complementors' adaptation to digital platforms and the vulnerabilities faced by everyday entrepreneurs. The journal also investigates decision-making processes in new product development, specifically how prior failures affect escalation of commitment.
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Publication & Citation Trend
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See all →Data updated: 2026-05-22 · Sources: SJR, DOAJ, OpenAlex, WoS, Crossref