This journal publishes research on financial decision-making, consumer behavior in financial markets, and the marketing of financial services. Articles explore topics such as investment intentions, credit card adoption, mobile banking, and customer satisfaction within the banking and financial sectors.
Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.
Publication & Citation Trend
Articles published
Times cited
2019
2020
2021
2022
2023
2024
2025
2026
Source: OpenAlex · Note: citations accumulate over time so older years appear higher
SJR Quartile by Discipline
Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.
MarketingQ1
Subject Classification
Web of Science Categories
Business
Scopus Categories
Marketing
Research Topics (OpenAlex)
Customer Service Quality and LoyaltyTechnology Adoption and User BehaviourConsumer Retail Behavior StudiesDigital Marketing and Social MediaFinancial Literacy, Pension, Retirement Analysis