This journal publishes research on consumer behavior in retail settings, focusing on factors influencing purchasing decisions, brand interactions, and the overall customer experience. It examines the impact of various retail strategies, including digital technologies, ethical considerations, and operational capabilities, on consumer engagement and business performance. The scope also encompasses studies on emerging retail models like recommerce and live streaming commerce, as well as the role of sustainability and social responsibility in the retail sector.
AI-summarised from recent articles · verify on the publisher page
⚡ Speed vs Prestige
How does this journal balance review speed with impact level?
Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.
Publication & Citation Trend
Articles published
Times cited
2019
2020
2021
2022
2023
2024
2025
2026
Source: OpenAlex · Note: citations accumulate over time so older years appear higher
SJR Quartile by Discipline
Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.
Business and International ManagementQ1
MarketingQ1
Tourism, Leisure and Hospitality ManagementQ1
Subject Classification
Web of Science Categories
BusinessManagement
Scopus Categories
Tourism, Leisure and Hospitality ManagementBusiness and International ManagementMarketing
Research Topics (OpenAlex)
Consumer Retail Behavior StudiesConsumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and LoyaltyDigital Marketing and Social MediaConsumer Market Behavior and PricingTechnology Adoption and User BehaviourEnvironmental Sustainability in BusinessQuality and Supply ManagementWine Industry and TourismUrban and Freight Transport Logistics