Internet Research
Emerald Group Publishing Ltd. · United Kingdom
Aims & Scope✦ Inferred from recent articles
This journal explores the integration and impact of artificial intelligence (AI) and digital technologies across various domains, including consumer services, organizational processes, and digital markets. Research examines how AI, generative AI, and virtual influencers shape user interactions, perceptions, and behaviors, as well as the implications for privacy, authenticity, and trust. The journal also investigates digital transformation in organizations, the effectiveness and ethical considerations of gamification, and the role of enterprise systems and social media in professional work. Cybersecurity threats like ransomware and the use of augmented reality (AR) in spatial computing are also addressed.
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