The Journal of Research in Interactive Marketing explores consumer behavior and marketing strategies in digital and interactive environments. It investigates the impact of technologies such as artificial intelligence, virtual influencers, and the Metaverse on consumer trust, purchase intentions, and engagement. The journal also examines how interactive elements like gamification, visual search, and avatar design influence consumer responses and decision-making processes.
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⚡ Speed vs Prestige
How does this journal balance review speed with impact level?
Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.
Publication & Citation Trend
Articles published
Times cited
2019
2020
2021
2022
2023
2024
2025
2026
Source: OpenAlex · Note: citations accumulate over time so older years appear higher
SJR Quartile by Discipline
Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.
MarketingQ1
Subject Classification
Web of Science Categories
Business
Scopus Categories
Marketing
Research Topics (OpenAlex)
Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User BehaviourCustomer Service Quality and LoyaltyConsumer Retail Behavior StudiesAI in Service InteractionsImpact of Technology on AdolescentsMedia Influence and HealthVirtual Reality Applications and ImpactsConsumer Market Behavior and Pricing