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Micro and Macro Marketing

Il Mulino publishing house · Italy · Est. 1990

ISSN1121-4228

SJR Q4✓ Scopus / SJR

/ 100

High Risk

Score Breakdown

✓ Scopus Q4+5

Total5

Journal Impact Factor

Not on record at PubScope. The Journal Impact Factor is published by Clarivate for Web of Science (JCR)–indexed journals.

SJR Score

0.118

H-Index

SNIP

0.06

Total Works

743

Total Citations

756

2yr Mean Citedness

0.00

Free JIF alternative

Aims & Scope✦ Inferred from recent articles

This journal explores marketing strategies and consumer behavior, with a particular focus on digital marketing, sustainability, and brand perception. Recent articles examine how companies leverage digital touchpoints for communication, the impact of supply chain collaboration on sustainability in industries like wine, and the role of digital transformation in addressing disinformation. The journal also investigates consumer evaluations of national images, the effects of advertising on brand associations, and the evolving concept of 'local' in marketing strategies. Additionally, it delves into mobile marketing, the ethical considerations of influencer marketing, and the intersection of diversity and inclusion with corporate social responsibility in the fashion industry.

AI-summarised from recent articles · verify on the publisher page

⚡ Speed vs Prestige

How does this journal balance review speed with impact level?

SJR Rank

Bottom 25%

General Information

Country / RegionItaly

Primary Language—

1st Year Published1990

Annual Volume~ 21 articles / year

StatusActive (last: 2021)

Total Publications743

Publisher OrgIl Mulino

Submission Info

Peer Review—

Review Time—

Acceptance Rate—

OA License—

OA Rate—

Ethics & Quality

COPE Member✗ No

OASPA Member✗ No

Not on Predatory Lists✓ Yes

Think.Check.Submit Compliance

thinkchecksubmit.org

4/12 · 33%

✅

Do you know the journal / publisher?

Il Mulino publishing house

❌

Does the journal have a website?

No URL

✅

Is the ISSN verified?

1121-4228

✅

Indexed in a trusted database?

Scopus

❌

Peer review process documented?

N/A

❌

Follows ethical publishing standards (COPE)?

N/A

❌

APC fees clearly disclosed?

N/A

✅

Not on predatory/blacklists?

✓ Clean

❌

Long-term digital preservation?

N/A

❌

Plagiarism detection in place?

N/A

❌

Listed in DOAJ (verified OA)?

N/A

❌

Primary language documented?

N/A

Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.

Publication & Citation Trend

Articles published

Times cited

2014

2015

2016

2017

2018

2019

2020

2021

Source: OpenAlex · Note: citations accumulate over time so older years appear higher

SJR Quartile by Discipline

Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.

MarketingQ4

Subject Classification

Scopus Categories

Marketing

Research Topics (OpenAlex)

Management, Economics, and Public PolicyDiverse academic and cultural studiesConsumer Retail Behavior StudiesDigital Marketing and Social MediaItalian Social Issues and MigrationEducational and Social StudiesConsumer Behavior in Brand Consumption and IdentificationHistorical and Environmental StudiesWine Industry and TourismCustomer Service Quality and Loyalty