Journal of Macromarketing
SAGE Publications Inc. · United States
Aims & Scope✦ Inferred from recent articles
The Journal of Macromarketing examines the broad societal implications of marketing systems and practices. It explores how marketing influences and is influenced by social, economic, and technological structures, with a focus on consumer well-being, market sustainability, and ethical considerations. Recent articles investigate the impact of digital technologies, artificial intelligence, and hybrid physical-digital (phygital) environments on markets and consumers, as well as issues of greenwashing, consumer boycotts, and the marketing of harmful products.
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