This journal publishes research on sports marketing and sponsorship, including consumer behavior, brand collaborations, athlete endorsements, and the communication strategies of sports organizations and sponsors. Articles explore topics such as fan engagement, the impact of social media, and the effectiveness of different marketing approaches in various sports contexts.
Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.
Publication & Citation Trend
Articles published
Times cited
2019
2020
2021
2022
2023
2024
2025
2026
Source: OpenAlex · Note: citations accumulate over time so older years appear higher
SJR Quartile by Discipline
Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.
Business and International ManagementQ2
FinanceQ2
MarketingQ2
Sports ScienceQ3
Subject Classification
Web of Science Categories
Hospitality, Leisure, Sport & Tourism
Scopus Categories
FinanceSports ScienceBusiness and International ManagementMarketing
Research Topics (OpenAlex)
Sports, Gender, and SocietySport and Mega-Event ImpactsConsumer Behavior in Brand Consumption and IdentificationSports Analytics and PerformanceDigital Marketing and Social MediaCustomer Service Quality and LoyaltyMedia, Gender, and AdvertisingDental Education, Practice, ResearchScience, Research, and MedicineDigital Games and Media