Sport Marketing Quarterly focuses on the strategic marketing and communication aspects within the sports industry. The journal examines consumer behavior, athlete branding, sponsorship effectiveness, and the impact of digital platforms and emerging technologies on fan engagement. Research often explores how psychological, social, and technological factors influence consumer attitudes, loyalty, and purchasing decisions in both traditional sports and esports.
Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.
Publication & Citation Trend
Articles published
Times cited
2019
2020
2021
2022
2023
2024
2025
2026
Source: OpenAlex · Note: citations accumulate over time so older years appear higher
SJR Quartile by Discipline
Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.
MarketingQ1
Strategy and ManagementQ1
Tourism, Leisure and Hospitality ManagementQ1
Subject Classification
Web of Science Categories
BusinessHospitality, Leisure, Sport & Tourism
Scopus Categories
Tourism, Leisure and Hospitality ManagementStrategy and ManagementMarketing
Research Topics (OpenAlex)
Sports, Gender, and SocietySport and Mega-Event ImpactsSports Analytics and PerformanceConsumer Behavior in Brand Consumption and IdentificationGeological Modeling and AnalysisGeochemistry and Geologic MappingElectrical and Electromagnetic ResearchCustomer Service Quality and LoyaltyDigital Games and MediaDigital Marketing and Social Media