This journal explores consumer behavior and decision-making across various contexts, including food waste, charitable giving, and the adoption of new technologies like AI and service robots. It examines factors influencing purchase intentions, willingness to pay, and consumer well-being, with a focus on psychological, emotional, and social influences. The research also investigates the impact of marketing strategies, product attributes, and information presentation on consumer choices.
Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.
Publication & Citation Trend
Articles published
Times cited
2019
2020
2021
2022
2023
2024
2025
2026
Source: OpenAlex · Note: citations accumulate over time so older years appear higher
SJR Quartile by Discipline
Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.
Applied PsychologyQ1
Economics and EconometricsQ1
MarketingQ1
Public Health, Environmental and Occupational HealthQ1
Subject Classification
Web of Science Categories
Business
Scopus Categories
Applied PsychologyEconomics and EconometricsPublic Health, Environmental and Occupational HealthMarketing
Research Topics (OpenAlex)
Consumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaEnvironmental Sustainability in BusinessConsumer Retail Behavior StudiesEnvironmental Education and SustainabilityCustomer Service Quality and LoyaltyOrganic Food and AgricultureTechnology Adoption and User BehaviourFinancial Literacy, Pension, Retirement AnalysisCulinary Culture and Tourism