This journal focuses on market research, investigating consumer behavior, decision-making, and responses to various marketing stimuli. It examines the effectiveness of different advertising strategies, the impact of sensory elements like scents and store design on consumers, and the role of digital platforms and technologies, including AI and chatbots, in market research and consumer engagement. The journal also explores consumer perceptions of brand authenticity, sustainability, and representation, as well as methodologies for data collection and analysis in market research.
Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.
Publication & Citation Trend
Articles published
Times cited
2019
2020
2021
2022
2023
2024
2025
2026
Source: OpenAlex · Note: citations accumulate over time so older years appear higher
SJR Quartile by Discipline
Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.
Business and International ManagementQ2
Economics and EconometricsQ2
MarketingQ2
Subject Classification
Web of Science Categories
Business
Scopus Categories
Economics and EconometricsBusiness and International ManagementMarketing
Research Topics (OpenAlex)
Consumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaCustomer Service Quality and LoyaltyConsumer Market Behavior and PricingSurvey Methodology and NonresponseConsumer Retail Behavior StudiesFocus Groups and Qualitative MethodsEconomic and Environmental ValuationSocial Media and PoliticsTechnology Adoption and User Behaviour