Journal of Business-to-Business Marketing focuses on business marketing theory development, research methods, and managerial problem solving. It explores topics including knowledge management, digital transformation, digital marketing, conceptual frameworks, and information and communications technology.
Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.
Publication & Citation Trend
Articles published
Times cited
2019
2020
2021
2022
2023
2024
2025
2026
Source: OpenAlex · Note: citations accumulate over time so older years appear higher
SJR Quartile by Discipline
Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.
Management Information SystemsQ2
MarketingQ3
Subject Classification
Web of Science Categories
Business
Scopus Categories
Management Information SystemsMarketing
Research Topics (OpenAlex)
Customer Service Quality and LoyaltyDigital Marketing and Social MediaConsumer Behavior in Brand Consumption and IdentificationInnovation and Knowledge ManagementBusiness Strategy and InnovationManagement and Marketing EducationTechnology Adoption and User BehaviourOutsourcing and Supply Chain ManagementQuality and Supply ManagementService and Product Innovation