This journal publishes research on consumer behavior, decision-making, and market dynamics, often employing quantitative and economic modeling approaches. Articles analyze topics such as consumer search and engagement, product choice, marketing strategies, and the impact of incentives and technology on economic outcomes. The research frequently utilizes empirical data from various industries to test theoretical models and derive managerial implications.
Economics, Econometrics and Finance (miscellaneous)Marketing
Research Topics (OpenAlex)
Consumer Market Behavior and PricingDigital Platforms and EconomicsMerger and Competition AnalysisEconomic and Environmental ValuationEconomics of Agriculture and Food MarketsConsumer Retail Behavior StudiesInnovation Diffusion and ForecastingAuction Theory and ApplicationsSupply Chain and Inventory ManagementDigital Marketing and Social Media