This journal publishes research on the application of quantitative methods and data analysis to marketing problems. Topics include advertising effectiveness, consumer behavior, platform economics, and the use of artificial intelligence and machine learning in marketing. The research often involves statistical modeling, econometrics, and experimental designs to understand market dynamics and optimize marketing strategies.
INFORMS Institute for Operations Research and the Management Sciences
✅
Does the journal have a website?
✓ Linked
✅
Is the ISSN verified?
0732-2399 / 1526-548X
✅
Indexed in a trusted database?
Scopus
❌
Peer review process documented?
N/A
❌
Follows ethical publishing standards (COPE)?
N/A
❌
APC fees clearly disclosed?
N/A
✅
Not on predatory/blacklists?
✓ Clean
❌
Long-term digital preservation?
N/A
❌
Plagiarism detection in place?
N/A
❌
Listed in DOAJ (verified OA)?
N/A
✅
Primary language documented?
English
Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.
Publication & Citation Trend
Articles published
Times cited
2019
2020
2021
2022
2023
2024
2025
2026
Source: OpenAlex · Note: citations accumulate over time so older years appear higher
SJR Quartile by Discipline
Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.
Business and International ManagementQ1
Economics and EconometricsQ1
MarketingQ1
Subject Classification
Web of Science Categories
Business
Scopus Categories
Economics and EconometricsBusiness and International ManagementMarketing
Research Topics (OpenAlex)
Consumer Market Behavior and PricingDigital Platforms and EconomicsInnovation Diffusion and ForecastingMerger and Competition AnalysisEconomic and Environmental Valuation