International Journal of Wine Business Research
Emerald Group Publishing Ltd. · United Kingdom · Est. 2007
Aims & Scope✦ Inferred from recent articles
The International Journal of Wine Business Research focuses on the business aspects of the wine industry. It publishes research on consumer behavior, marketing strategies, wine tourism, and the economic and strategic management of wineries and wine-related businesses. The journal also explores topics such as branding, product differentiation, sustainability practices, and the impact of digital technologies on the wine market.
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