This journal explores how brands are developed, managed, and perceived in contemporary markets. It examines the impact of digital transformation, including artificial intelligence and web3, on brand strategy and consumer engagement. The scope also encompasses consumer preferences, the role of storytelling and community in brand building, and the effectiveness of various marketing approaches such as sponsorship and sustainability marketing.
Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.
Publication & Citation Trend
Articles published
Times cited
2018
2019
2020
2021
2022
2023
2024
2025
Source: OpenAlex · Note: citations accumulate over time so older years appear higher
SJR Quartile by Discipline
Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.
CommunicationQ2
Management of Technology and InnovationQ3
MarketingQ3
Strategy and ManagementQ3
Social PsychologyQ4
Subject Classification
Scopus Categories
Social PsychologyManagement of Technology and InnovationStrategy and ManagementCommunicationMarketing
Research Topics (OpenAlex)
Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and IdentificationBusiness Strategies and InnovationMarketing and Advertising StrategiesSports, Gender, and SocietyConsumer Retail Behavior StudiesService and Product InnovationManagement and Marketing EducationBusiness Strategy and InnovationSport and Mega-Event Impacts