This journal explores how cultural factors, consumer behavior, and marketing strategies intersect. It examines the impact of advertising, social media, and branding on consumer perceptions and purchasing decisions across diverse markets. The journal also investigates the role of technology, such as artificial intelligence and predictive analytics, in shaping modern marketing practices and consumer engagement.
Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.
Publication & Citation Trend
Articles published
Times cited
2018
2019
2020
2021
2022
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2025
Source: OpenAlex · Note: citations accumulate over time so older years appear higher
SJR Quartile by Discipline
Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.
Management Information SystemsQ4
MarketingQ4
Organizational Behavior and Human Resource ManagementQ4
Strategy and ManagementQ4
Subject Classification
Scopus Categories
Strategy and ManagementOrganizational Behavior and Human Resource ManagementManagement Information SystemsMarketing
Research Topics (OpenAlex)
Consumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaMigration, Ethnicity, and EconomyCultural Differences and ValuesMedia, Gender, and AdvertisingMarketing and Advertising StrategiesSports, Gender, and SocietyManagement and Marketing EducationInternational Business and FDIInternational Student and Expatriate Challenges