Home›Search›Italian Journal of Marketing

Italian Journal of Marketing

Springer International Publishing · Switzerland · Est. 2020

ISSN2662-3323

SJR Q2✓ Scopus / SJR

/ 100

High Risk

Score Breakdown

✓ Scopus Q2+18

Total18

Journal Impact Factor

Not on record at PubScope. The Journal Impact Factor is published by Clarivate for Web of Science (JCR)–indexed journals. If this journal has one, it appears on the journal’s page ↗

SJR Score

0.71

H-Index

CiteScore

View ↗

Scopus metric · on the journal’s page

SNIP

1.163

Total Works

132

Total Citations

1,603

2yr Mean Citedness

1.98

Free JIF alternative

Aims & Scope✦ Inferred from recent articles

This journal focuses on consumer behavior and marketing strategies, particularly in digital environments. It examines how technology, such as virtual assistants and chatbots, influences user interactions, trust, and satisfaction. The scope also includes research on brand communication on social media, the impact of gamification in e-commerce, and the role of symbolic meaning transfer in advertising, especially in the context of consumer goods like perfumes. Additionally, it explores consumer attitudes towards sustainable practices and technology adoption in service industries like hotels.

AI-summarised from recent articles · verify on publisher page →

⚡ Speed vs Prestige

How does this journal balance review speed with impact level?

SJR Rank

Top 50% in field

General Information

Country / RegionSwitzerland

Primary Language—

1st Year Published2020

Annual Volume~ 21 articles / year

StatusActive (last: 2026)

Total Publications132

Publisher OrgSpringer Science+Business Media

Visit Journal Website

Submission Info

Peer Review—

Review Time—

Acceptance Rate—

OA License—

OA Rate—

Ethics & Quality

COPE Member✗ No

OASPA Member✗ No

Not on Predatory Lists✓ Yes

Think.Check.Submit Compliance

thinkchecksubmit.org

5/12 · 42%

✅

Do you know the journal / publisher?

Springer International Publishing

✅

Does the journal have a website?

✓ Linked

✅

Is the ISSN verified?

2662-3323

✅

Indexed in a trusted database?

Scopus

❌

Peer review process documented?

N/A

❌

Follows ethical publishing standards (COPE)?

N/A

❌

APC fees clearly disclosed?

N/A

✅

Not on predatory/blacklists?

✓ Clean

❌

Long-term digital preservation?

N/A

❌

Plagiarism detection in place?

N/A

❌

Listed in DOAJ (verified OA)?

N/A

❌

Primary language documented?

N/A

Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.

Publication & Citation Trend

Articles published

Times cited

2020

2021

2022

2023

2024

2025

2026

Source: OpenAlex · Note: citations accumulate over time so older years appear higher

SJR Quartile by Discipline

Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.

MarketingQ2

Subject Classification

Scopus Categories

Marketing

Research Topics (OpenAlex)

Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior StudiesCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessService and Product InnovationTechnology Adoption and User BehaviourCorporate Social Responsibility ReportingSustainable Supply Chain ManagementAI in Service Interactions