INTERNATIONAL JOURNAL OF ONLINE MARKETING
IGI GLOBAL · US · Est. 2011
ISSN2156-1753eISSN2156-1745
✓ WOS ESCI
10
/ 100
High Risk
Score Breakdown
✓ WoS ESCI+10
Total10
Journal Impact Factor
This journal is indexed in Web of Science (JCR) and has an official Journal Impact Factor. View on Clarivate Master Journal List ↗
H-Index
17
Total Works
281
Total Citations
1,607
2yr Mean Citedness
3.00
Free JIF alternative
Aims & Scope✦ Inferred from recent articles
This journal publishes research on the impact of various online marketing strategies and factors on consumer behavior, including purchase intentions, brand advocacy, and adoption of online services. Studies examine elements such as personalization, social media influencers, e-commerce, and the role of psychological perceptions and personality traits in online decision-making.
AI-summarised from recent articles · verify on the publisher page
General Information
Country / RegionUS
Primary LanguageEnglish
1st Year Published2011
StatusActive (last: 2026)
Total Publications281
Publisher OrgIGI Global
OA Since2021
Submission Info
Peer Review—
Review Time—
Acceptance Rate—
OA License—
OA Rate—
Ethics & Quality
COPE Member✗ No
OASPA Member✗ No
Not on Predatory Lists✓ Yes
Think.Check.Submit Compliance
4/12 · 33%
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Do you know the journal / publisher?
❌
Does the journal have a website?
✅
Is the ISSN verified?
❌
Indexed in a trusted database?
❌
Peer review process documented?
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Follows ethical publishing standards (COPE)?
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APC fees clearly disclosed?
✅
Not on predatory/blacklists?
❌
Long-term digital preservation?
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Plagiarism detection in place?
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Listed in DOAJ (verified OA)?
✅
Primary language documented?
Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.
Subject Classification
Web of Science Categories
Business
Research Topics (OpenAlex)
Digital Marketing and Social MediaTechnology Adoption and User BehaviourCustomer Service Quality and LoyaltyConsumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior StudiesConsumer Market Behavior and PricingImpact of Technology on AdolescentsOrganizational and Employee PerformanceSocial Media and PoliticsKnowledge Management and Sharing
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See all →Data updated: 2026-05-26 · Sources: SJR, DOAJ, OpenAlex, WoS, Crossref