This journal publishes research on consumer behavior, marketing strategies, and brand management. Articles explore topics such as impulse buying, green marketing, personalized marketing, and the impact of AI and social media on consumer decisions. The research often involves quantitative analysis of consumer data to understand purchase intentions, brand loyalty, and the effectiveness of various marketing approaches.
Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.
Publication & Citation Trend
Articles published
Times cited
2019
2020
2021
2022
2023
2024
2025
2026
Source: OpenAlex · Note: citations accumulate over time so older years appear higher
SJR Quartile by Discipline
Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.
MarketingQ4
Subject Classification
Scopus Categories
Marketing
Research Topics (OpenAlex)
Consumer Market Behavior and PricingConsumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaDigital Platforms and EconomicsCustomer Service Quality and LoyaltyMerger and Competition AnalysisTechnology Adoption and User BehaviourConsumer Retail Behavior StudiesInnovation Diffusion and ForecastingEconomics of Agriculture and Food Markets