The journal publishes research on consumer behavior, marketing strategies, and service management. Articles explore topics such as omnichannel integration, customer trust, purchase intention, value co-creation, brand equity, digital transformation, and sustainable consumption. The research often employs quantitative methods like Structural Equation Modeling (SEM) and qualitative approaches, with a focus on understanding consumer decision-making processes and market dynamics.
Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.
Publication & Citation Trend
Articles published
Times cited
2019
2020
2021
2022
2023
2024
2025
2026
Source: OpenAlex · Note: citations accumulate over time so older years appear higher
SJR Quartile by Discipline
Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.
Economics and EconometricsQ4
MarketingQ4
Subject Classification
Web of Science Categories
Business
Scopus Categories
Economics and EconometricsMarketing
Research Topics (OpenAlex)
Business and Management StudiesConsumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior StudiesCustomer Service Quality and LoyaltyDigital Marketing and Social MediaAcademic Research in Diverse FieldsEnvironmental Sustainability in BusinessTechnology Adoption and User BehaviourCultural, Media, and Literary StudiesCorporate Identity and Reputation