Transnational Press London Ltd · United Kingdom · Est. 2013
ISSN2041-4684
SJR Q3✓ Scopus / SJR
12
/ 100
High Risk
Score Breakdown
✓ Scopus Q3+12
Total12
Journal Impact Factor
Not on record at PubScope. The Journal Impact Factor is published by Clarivate for Web of Science (JCR)–indexed journals.
SJR Score
0.239
H-Index
10
Total Works
155
Total Citations
572
2yr Mean Citedness
0.00
Free JIF alternative
Aims & Scope✦ Inferred from recent articles
This journal publishes research on consumer behavior, marketing strategies, and brand management, with a particular focus on digital marketing, e-commerce, and the impact of global events like the COVID-19 pandemic on consumer choices and business practices. Studies often examine factors influencing purchase intentions, online shopping behavior, and the effectiveness of various marketing approaches across different industries and regions.
AI-summarised from recent articles · verify on the publisher page
⚡ Speed vs Prestige
How does this journal balance review speed with impact level?
Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.
Publication & Citation Trend
Articles published
Times cited
2015
2016
2017
2018
2019
2020
2021
2022
Source: OpenAlex · Note: citations accumulate over time so older years appear higher
SJR Quartile by Discipline
Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.
CommunicationQ3
MarketingQ3
Sociology and Political ScienceQ3
Subject Classification
Scopus Categories
Sociology and Political ScienceCommunicationMarketing
Research Topics (OpenAlex)
COVID-19 Pandemic ImpactsDigital Marketing and Social MediaConsumer Behavior in Brand Consumption and IdentificationCulinary Culture and TourismConsumer Retail Behavior StudiesDiverse Aspects of Tourism ResearchOrganizational and Employee PerformanceInternational Business and FDITechnology Adoption and User BehaviourCustomer Service Quality and Loyalty