Wydawnictwo Naukowe Uniwersytetu Szczecińskiego · Poland · Est. 2013
ISSN2450-775XeISSN2543-5574
✓ DOAJ✓ Open Access
15
/ 100
High Risk
Score Breakdown
✓ DOAJ Verified+15
Total15
H-Index
8
Total Works
354
Total Citations
391
2yr Mean Citedness
0.00
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Aims & Scope
The Scientific Journal Marketing and Management presents the scientific achievements and research results in various aspects concerning primarily marketing and management. Both trends and developments in the behavior of today's organizations and consumers are indicated, as well as the instruments of implementation of the planned changes. The journal invites researchers from Polish and foreign research centers. The authors refer to various issues - from general aspects to specific solutions. The journal aims to provide a forum for publication and dissemination of original research results from various research centers. The main category of academic disciplines of the journal is social science, in particular economics and business with a special focus on management, economics, administration, cognitive science and social communication.
Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.
Subject Classification
Research Topics (OpenAlex)
Management and Organizational PracticesMarketing and Advertising StrategiesSocial Issues in PolandConsumer Behavior and Market DynamicsPolish socio-economic developmentIntellectual Property Rights and MediaConsumer Behavior in Brand Consumption and IdentificationManagement Systems and Quality ImprovementEconomic and Fiscal StudiesBusiness Strategy and Innovation