Journal of Emerging Trends in Marketing and Management

Aims & Scope

Journal of Emerging Trends in Marketing and Management encourages in-depth discussion and critique of key questions within the subject. It offers a readable format for peer-reviewed papers designed to spark off further debate. It contains both applied and theoretical work that addresses emerging trends in marketing and management inquiry, method and practice. Lively and rigorous, it welcomes contributions from the broad gamut of subjects of media & marketing communication, marketing research & consumer behaviour, marketing strategy, relationship marketing and CRM, innovation and product development, knowledge management, entrepreneurship and strategic management, leadership and business ethics, organizational culture and human resources management, operations and project management. Journal of Emerging Trends in Marketing and Management is designed to be accessible to both new and experienced researchers and practitioners on a global basis. The principal aims of the journal are to: encourage the full range of approaches which are available to the study of emerging trends in marketing and management; bring together senior worldwide scholars, faculty members, PhD students, researchers, and business practitioners from different subject backgrounds for interdisciplinary and post-disciplinary debate; develop the theoretical base on which the study of emerging trends in marketing and management is built; provide a basis for the development of critical approaches to the study of emerging trends in marketing and management; disseminate new approaches, concepts, frameworks, methods, models and practices which may be developed in the study of emerging trends in marketing and management; and promote new research. Journal of Emerging Trends in Marketing and Management is affiliated to the Emerging Trends in Marketing and Management International Conference and receive for publication the full papers accepted by its Scientific Committee and directly-sent original scientific papers.

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