International Review of Communication and Marketing Mix

Aims & Scope

IROCAMM - International Review Of Communication And Marketing Mix (e-ISSN: 2605-0447) is an open-access scientific publication founded in 2017 by Gloria Jiménez-Marín. It is part of the group of journals supervised by the Editorial of the University of Seville. It is a digital scientific publication whose objectives are the dissemination of scientific articles on commercial and corporate communication, as well as marketing and market research (understanding the four variables of the marketing mix: Product, price, communication, and distribution). IROCAMM - International Review Of Communication And Marketing Mix is a bimonthly digital academic publication. The journal IROCAMM - International Review Of Communication And Marketing Mix arises from the need to transfer knowledge to society about each of the fields of work of communication, as a variable of the marketing mix and its respective influences or consequences, such as commercial advertising, public relations of commercial companies, or the price and distribution variables themselves, always from the point of view of their influence on the communication variable. With an international scope and open to professors and researchers from all countries, IROCAMM - International Review Of Communication And Marketing Mix aims to cover a wide range of topics within the field of commercial communication studies and its relationship with the other marketing mix variables: price, product, and distribution. IROCAMM - International Review Of Communication And Marketing Mix publishes scientific articles (papers) with the aim of being a platform to debate advances in general communication and its influence and relationship with the other variables that make up the marketing mix, from the scientific and academic community, for the benefit of knowledge transfer in the professional and academic field. Its main objective is to collect outstanding research in the field of commercial communication from various theoretical, empirical, or applied perspectives, in fields such as public relations, commercial distribution, product design and sales, pricing policy, sponsorships, etc., among others. Methodological rigor and the obtaining of research results are requirements for the review and publication of originals. All issues are in the repository of the University of Seville (IdUS) and in Dialnet. IROCAMM (International Review Of Communication And Marketing Mix) publishes peer-reviewed scientific articles, reviews, and essays related to commercial, persuasive, journalistic, or audiovisual communication with special interest and priority in the research of the communication and marketing mix, especially the intersection of both: advertising, public relations, media, consumption, commercial communication, commercial distribution, strategy... Reports, studies, and experiences in these same fields are also accepted. Texts with interdisciplinary and original approaches and innovative contributions that rigorously use the field's methodology are especially welcome. The journal is published in open access, is multilingual, and reflects future trends affecting communication.

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Subject Classification