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Journal of Advertising Research

The Advertising Research Foundation · United Kingdom

ISSN0021-8499eISSN1740-1909

SJR Q1✓ WOS SSCI✓ Scopus / SJR

/ 100

Medium Risk

Score Breakdown

✓ WoS SCIE/SSCI+25

✓ Scopus Q1+25

Total60

Journal Impact Factor

This journal is indexed in Web of Science (JCR) and has an official Journal Impact Factor. View the current value on the journal’s page ↗

SJR Score

0.825

H-Index

147

CiteScore

View ↗

Scopus metric · on the journal’s page

SNIP

0.716

Total Works

3,442

Total Citations

99,738

2yr Mean Citedness

2.40

Free JIF alternative

Aims & Scope✦ Compiled from public sources

The Journal of Advertising Research is dedicated to providing up-to-date and practical information, as well as theoretical discussions on diverse aspects of advertising, marketing, and media research. Its subject areas include mass communication and economics, within the academic fields of business, trade, and marketing, and communication and media.

AI-compiled from public web sources · verify on publisher page →

⚡ Speed vs Prestige

How does this journal balance review speed with impact level?

SJR Rank

Top 25% in field

General Information

Country / RegionUnited Kingdom

Primary LanguageEnglish

1st Year Published—

FrequencyBimonthly, <June 1975->

StatusActive

Total Publications3,442

Publisher OrgAdvertising Research Foundation

Visit Journal Website

Submission Info

Publishing ModelSubscription

Peer Review—

Review Time—

Acceptance Rate—

OA License—

OA Rate—

Ethics & Quality

COPE Member✗ No

OASPA Member✗ No

Not on Predatory Lists✓ Yes

Think.Check.Submit Compliance

thinkchecksubmit.org

6/12 · 50%

✅

Do you know the journal / publisher?

The Advertising Research Foundation

✅

Does the journal have a website?

✓ Linked

✅

Is the ISSN verified?

0021-8499 / 1740-1909

✅

Indexed in a trusted database?

Scopus

❌

Peer review process documented?

N/A

❌

Follows ethical publishing standards (COPE)?

N/A

❌

APC fees clearly disclosed?

N/A

✅

Not on predatory/blacklists?

✓ Clean

❌

Long-term digital preservation?

N/A

❌

Plagiarism detection in place?

N/A

❌

Listed in DOAJ (verified OA)?

N/A

✅

Primary language documented?

English

Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.

Publication & Citation Trend

Articles published

Times cited

2019

2020

2021

2022

2023

2024

2025

2026

Source: OpenAlex · Note: citations accumulate over time so older years appear higher

SJR Quartile by Discipline

Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.

CommunicationQ1

MarketingQ2

Subject Classification

Web of Science Categories

BusinessCommunication

Scopus Categories

CommunicationMarketing

Research Topics (OpenAlex)

Consumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaConsumer Market Behavior and PricingMarketing and Advertising StrategiesDiverse Scientific and Economic Studies