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Journal of Advertising Research

The Advertising Research Foundation · United Kingdom

ISSN0021-8499eISSN1740-1909

SJR Q1✓ WOS SSCI✓ Scopus / SJR

Impact Factor & Quartile · Web of Science (JCR)

✓ Indexed in the Web of Science Core Collection (SSCI) — Clarivate publishes an official Journal Impact Factor and JCR quartile for this journal.

See the official Impact Factor & quartile on the journal’s page ↗

The Impact Factor & JCR quartile are licensed by Clarivate — we link you to the official source instead of reprinting a number that can go out of date. Open metrics below: SCImago Q1. Source: Clarivate Journal Citation Reports.

📊 Standing in its field

Where this journal ranks among others in the same subject area.

SJR · Scopus

Top 25% in field

Clarivate’s JCR quartile is a separate ranking and may differ

SJR Scorei

1.219

H-Indexi

147

SNIPi

0.716

Total Worksi

3,442

Total Citationsi

99,738

2yr Mean Citednessi

2.40

Open Impact Factor alternative

Aims & Scope✦ Compiled from public sources

The Journal of Advertising Research is dedicated to providing up-to-date and practical information, as well as theoretical discussions on diverse aspects of advertising, marketing, and media research. Its subject areas include mass communication and economics, within the academic fields of business, trade, and marketing, and communication and media.

AI-compiled from public web sources · verify on publisher page →

General Information

Country / RegionUnited Kingdom

Primary LanguageEnglish

1st Year Published—

FrequencyBimonthly, <June 1975->

StatusActive

Total Publications3,442

Publisher OrgAdvertising Research Foundation

Visit Journal Website

Submission Info

Publishing ModelSubscription

Peer Review—

OA License—

OA Rate—

Ethics & Quality

COPE Member✗ No

OASPA Member✗ No

Not on Predatory Lists✓ Yes

Think.Check.Submit Compliance

thinkchecksubmit.org

6/11 · 55%

✅

Do you know the journal / publisher?

The Advertising Research Foundation

✅

Does the journal have a website?

✓ Linked

✅

Is the ISSN verified?

0021-8499 / 1740-1909

✅

Indexed in a trusted database?

WoS, Scopus

❌

Peer review process documented?

N/A

❌

Follows ethical publishing standards (COPE)?

N/A

✅

Not on predatory/blacklists?

✓ Clean

❌

Long-term digital preservation?

N/A

❌

Plagiarism detection in place?

N/A

❌

Listed in DOAJ (verified OA)?

N/A

✅

Primary language documented?

English

A twelfth criterion — whether APC fees are clearly disclosed — is not scored here; it is left out of the total rather than counted as a failure. Publication charges appear in the metrics card above.

Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.

Publication & Citation Trend

Articles published

Citations received

1.3k

2019

528

2020

336

2021

418

2022

251

2023

161

2024

309

2025

2026

Source: OpenAlex · Each year’s green bar = citations earned by that year’s papers, counted to date — so recent years look lower simply because their papers haven’t had time to be cited yet.

SJR Quartile by Discipline

Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.

CommunicationQ1

MarketingQ2

Subject Classification

Web of Science Categories

BusinessCommunication

Scopus Categories

CommunicationMarketing

Research Topics (OpenAlex)

Consumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaConsumer Market Behavior and PricingMarketing and Advertising StrategiesDiverse Scientific and Economic Studies

Frequently asked questions about Journal of Advertising Research

Is Journal of Advertising Research a predatory journal?

PubScope has no integrity flags on record for Journal of Advertising Research: it is indexed in Web of Science, Scopus, and is not on DOAJ's withdrawn list. Indexing is a transparency signal, not a guarantee — always confirm fit and policies before submitting.

What is the impact factor of Journal of Advertising Research?

Journal of Advertising Research is indexed in the Web of Science Core Collection, so Clarivate publishes an official Journal Impact Factor for it (since the 2023 Journal Citation Reports, every Core Collection journal — including Arts & Humanities and Emerging Sources titles — receives one). PubScope links to Clarivate's official source rather than reprinting the number, which can be out of date. Its open 2-year mean citedness is 2.40.

Is Journal of Advertising Research indexed in Scopus and Web of Science?

Journal of Advertising Research is indexed in Web of Science, Scopus.