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International Journal of Advertising

Taylor and Francis Ltd. · United Kingdom · Est. 1982

ISSN1759-3948

SJR Q1✓ WOS SSCI✓ Scopus / SJR

Impact Factor & Quartile · Web of Science (JCR)

✓ Indexed in the Web of Science Core Collection (SSCI) — Clarivate publishes an official Journal Impact Factor and JCR quartile for this journal.

See the official Impact Factor & quartile on the journal’s page ↗

The Impact Factor & JCR quartile are licensed by Clarivate — we link you to the official source instead of reprinting a number that can go out of date. Open metrics below: SCImago Q1. Source: Clarivate Journal Citation Reports.

📊 Standing in its field

Where this journal ranks among others in the same subject area.

SJR · Scopus

Top 25% in field

Clarivate’s JCR quartile is a separate ranking and may differ

SJR Scorei

3.182

H-Indexi

118

SNIPi

2.574

Total Worksi

2,249

Total Citationsi

74,663

2yr Mean Citednessi

5.22

Open Impact Factor alternative

Aims & Scope✦ Compiled from public sources

The International Journal of Advertising publishes original contributions on all aspects of marketing communications from academic, practitioner, and public policy perspectives. It covers advertising and media, direct marketing, sales promotions, and sponsorship.

AI-compiled from public web sources · verify on publisher page →

General Information

Country / RegionUnited Kingdom

Primary LanguageEnglish

1st Year Published1982

FrequencyQuarterly

StatusActive (last: 2026)

Total Publications2,249

Publisher OrgTaylor & Francis

Visit Journal Website

Submission Info

Peer Review—

OA License—

OA Rate—

Ethics & Quality

COPE Member✗ No

OASPA Member✗ No

Not on Predatory Lists✓ Yes

Think.Check.Submit Compliance

thinkchecksubmit.org

6/11 · 55%

✅

Do you know the journal / publisher?

Taylor and Francis Ltd.

✅

Does the journal have a website?

✓ Linked

✅

Is the ISSN verified?

1759-3948

✅

Indexed in a trusted database?

WoS, Scopus

❌

Peer review process documented?

N/A

❌

Follows ethical publishing standards (COPE)?

N/A

✅

Not on predatory/blacklists?

✓ Clean

❌

Long-term digital preservation?

N/A

❌

Plagiarism detection in place?

N/A

❌

Listed in DOAJ (verified OA)?

N/A

✅

Primary language documented?

English

A twelfth criterion — whether APC fees are clearly disclosed — is not scored here; it is left out of the total rather than counted as a failure. Publication charges appear in the metrics card above.

Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.

Publication & Citation Trend

Articles published

Citations received

2019

3.5k

2020

2021

2.2k

2022

1.1k

2023

1.1k

2024

401

2025

2026

Source: OpenAlex · Each year’s green bar = citations earned by that year’s papers, counted to date — so recent years look lower simply because their papers haven’t had time to be cited yet.

SJR Quartile by Discipline

Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.

CommunicationQ1

MarketingQ1

Subject Classification

Web of Science Categories

BusinessCommunication

Scopus Categories

CommunicationMarketing

Research Topics (OpenAlex)

Consumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaMedia, Gender, and AdvertisingMedia Influence and HealthConsumer Market Behavior and PricingHuman auditory perception and evaluationDiverse Scientific and Economic StudiesMarketing and Advertising StrategiesBehavioral Health and InterventionsLegal Cases and Commentary

Frequently asked questions about International Journal of Advertising

Is International Journal of Advertising a predatory journal?

PubScope has no integrity flags on record for International Journal of Advertising: it is indexed in Web of Science, Scopus, and is not on DOAJ's withdrawn list. Indexing is a transparency signal, not a guarantee — always confirm fit and policies before submitting.

What is the impact factor of International Journal of Advertising?

International Journal of Advertising is indexed in the Web of Science Core Collection, so Clarivate publishes an official Journal Impact Factor for it (since the 2023 Journal Citation Reports, every Core Collection journal — including Arts & Humanities and Emerging Sources titles — receives one). PubScope links to Clarivate's official source rather than reprinting the number, which can be out of date. Its open 2-year mean citedness is 5.22.

Is International Journal of Advertising indexed in Scopus and Web of Science?

International Journal of Advertising is indexed in Web of Science, Scopus.