This journal explores interactive advertising, focusing on consumer interactions with brands in digital environments like the metaverse and social media. It examines topics such as digital ad avoidance, the role of social media influencers in promoting consumption and sustainability, and the implications of new consumer generations like Generation Alpha for advertising practices. The journal also investigates the impact of dataveillance and personalization on consumer privacy and autonomy within interactive advertising.
Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.
Publication & Citation Trend
Articles published
Times cited
2019
2020
2021
2022
2023
2024
2025
2026
Source: OpenAlex · Note: citations accumulate over time so older years appear higher
SJR Quartile by Discipline
Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.
CommunicationQ1
MarketingQ1
Subject Classification
Web of Science Categories
BusinessCommunication
Scopus Categories
CommunicationMarketing
Research Topics (OpenAlex)
Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User BehaviourMedia Influence and HealthImpact of Technology on AdolescentsDigital Communication and LanguageDigital Games and MediaCustomer Service Quality and LoyaltyVirtual Reality Applications and ImpactsMarketing and Advertising Strategies