Marketing Intelligence and Planning focuses on consumer behavior, marketing strategies, and the impact of technology on marketing. Recent articles explore topics such as influencer marketing, virtual environments like the metaverse, artificial intelligence in marketing, corporate social responsibility, and sustainability initiatives. The journal also examines pricing strategies, supply chain management, and brand value in various market contexts.
AI-summarised from recent articles · verify on the publisher page
⚡ Speed vs Prestige
How does this journal balance review speed with impact level?
Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.
Publication & Citation Trend
Articles published
Times cited
2019
2020
2021
2022
2023
2024
2025
2026
Source: OpenAlex · Note: citations accumulate over time so older years appear higher
SJR Quartile by Discipline
Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.
MarketingQ2
Subject Classification
Web of Science Categories
Business
Scopus Categories
Marketing
Research Topics (OpenAlex)
Consumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and LoyaltyDigital Marketing and Social MediaConsumer Retail Behavior StudiesTechnology Adoption and User BehaviourEnvironmental Sustainability in BusinessManagement and Marketing EducationMarketing and Advertising StrategiesInnovation and Knowledge ManagementConsumer Market Behavior and Pricing