The Journal of Strategic Marketing focuses on brand loyalty, placing it within a larger perspective than repetitive transactions. It explores the overall management of the marketing function within corporate management, with a focus on issues relevant to marketing managers. The journal also features research on advertising, structural equation modeling, and storytelling.
Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.
Publication & Citation Trend
Articles published
Times cited
2019
2020
2021
2022
2023
2024
2025
2026
Source: OpenAlex · Note: citations accumulate over time so older years appear higher
SJR Quartile by Discipline
Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.
Strategy and ManagementQ1
MarketingQ2
Subject Classification
Web of Science Categories
Business
Scopus Categories
Strategy and ManagementMarketing
Research Topics (OpenAlex)
Customer Service Quality and LoyaltyConsumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaInnovation and Knowledge ManagementConsumer Retail Behavior StudiesBusiness Strategy and InnovationTechnology Adoption and User BehaviourEnvironmental Sustainability in BusinessInternational Business and FDIService and Product Innovation