Journal of International Marketing
American Marketing Association · United States · Est. 1993
Aims & Scope✦ Inferred from recent articles
The Journal of International Marketing explores how firms navigate global markets, focusing on consumer responses to international marketing strategies, the impact of institutional environments on business decisions, and the role of dynamic capabilities in volatile global landscapes. It examines cross-cultural consumer perceptions, the influence of country-of-origin cues, and the strategic implications of intellectual property rights and global brand positioning. The journal also investigates how firms adapt to or drive change through technological advancements like AI, and how they manage brand activism and corporate sociopolitical activism in diverse cultural and geopolitical contexts.
AI-summarised from recent articles · verify on publisher page →
General Information
Submission Info
Ethics & Quality
Think.Check.Submit Compliance
Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.
Publication & Citation Trend
Source: OpenAlex · Note: citations accumulate over time so older years appear higher
SJR Quartile by Discipline
Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.
Subject Classification
Web of Science Categories
Scopus Categories
Research Topics (OpenAlex)
You May Also Like
See all →Data updated: 2026-05-22 · Sources: SJR, DOAJ, OpenAlex, WoS, Crossref