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Marketing Theory

SAGE Publications Ltd · United Kingdom · Est. 2001

ISSN1470-5931eISSN1741-301X

SJR Q1✓ WOS SSCI✓ Scopus / SJR

/ 100

High Trust

PubScope credibility score from verifiable indexing & ethics signals

Score Breakdown

◆ WoS flagship (SCIE/SSCI/AHCI)78

✓ Corroboration (2 more)+12

Total90

Level data: Norwegian Register (HK-dir), NLOD 2.0. · Third-party records · how this is calculated · Report an error →

⚡ Speed vs Prestige

How does this journal balance review speed with impact level?

Publication speed: not measurable

publisher doesn’t disclose per-article submission dates — we never estimate

SJR Rank

Top 25% in field

Impact Factor & Quartile · Web of Science (JCR)

✓ Indexed in the Web of Science Core Collection (SSCI) — Clarivate publishes an official Journal Impact Factor and JCR quartile for this journal.

See the official Impact Factor & quartile on the journal’s page ↗

The Impact Factor & JCR quartile are licensed by Clarivate — we link you to the official source instead of reprinting a number that can go out of date. Open metrics below: SCImago Q1. Source: Clarivate Journal Citation Reports.

SJR Scorei

1.669

H-Indexi

100

CiteScore

View ↗

Scopus metric · on the journal’s page

SNIPi

1.576

Total Worksi

804

Total Citationsi

44,210

2yr Mean Citednessi

2.41

Open Impact Factor alternative

Aims & Scope

Subject areas: Business; Marketing.

General Information

Country / RegionUnited Kingdom

Primary LanguageEnglish

1st Year Published2001

FrequencyQuarterly, 2002-

StatusActive (last: 2026)

Total Publications804

Publisher OrgSAGE Publishing

Visit Journal Website

Submission Info

Peer Reviewdouble-blind peer review

Review Time—

Acceptance Rate—

OA License—

OA Rate—

Ethics & Quality

COPE Member✗ No

OASPA Member✗ No

Not on Predatory Lists✓ Yes

Think.Check.Submit Compliance

thinkchecksubmit.org

7/12 · 58%

✅

Do you know the journal / publisher?

SAGE Publications Ltd

✅

Does the journal have a website?

✓ Linked

✅

Is the ISSN verified?

1470-5931 / 1741-301X

✅

Indexed in a trusted database?

WoS, Scopus

✅

Peer review process documented?

double-blind peer review

❌

Follows ethical publishing standards (COPE)?

N/A

❌

APC fees clearly disclosed?

N/A

✅

Not on predatory/blacklists?

✓ Clean

❌

Long-term digital preservation?

N/A

❌

Plagiarism detection in place?

N/A

❌

Listed in DOAJ (verified OA)?

N/A

✅

Primary language documented?

English

Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.

Publication & Citation Trend

Articles published

Citations received

538

2019

505

2020

587

2021

793

2022

417

2023

214

2024

2025

2026

Source: OpenAlex · Each year’s green bar = citations earned by that year’s papers, counted to date — so recent years look lower simply because their papers haven’t had time to be cited yet.

SJR Quartile by Discipline

Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.

MarketingQ1

Subject Classification

Web of Science Categories

Business

Scopus Categories

Marketing

Research Topics (OpenAlex)

Consumer Behavior in Brand Consumption and IdentificationService and Product InnovationCustomer Service Quality and LoyaltyManagement and Organizational StudiesDigital Marketing and Social MediaConsumer Retail Behavior StudiesFashion and Cultural TextilesWine Industry and TourismMedia, Gender, and AdvertisingInnovation and Socioeconomic Development

Frequently asked questions about Marketing Theory

Is Marketing Theory a predatory journal?

PubScope has no integrity flags on record for Marketing Theory: it is indexed in Web of Science, Scopus, and is not on DOAJ's withdrawn list. Its PubScope Trust Score is 90/100. Indexing is a transparency signal, not a guarantee — always confirm fit and policies before submitting.

What is the impact factor of Marketing Theory?

Marketing Theory is indexed in the Web of Science Core Collection, so Clarivate publishes an official Journal Impact Factor for it (since the 2023 Journal Citation Reports, every Core Collection journal — including Arts & Humanities and Emerging Sources titles — receives one). PubScope links to Clarivate's official source rather than reprinting the number, which can be out of date. Its open 2-year mean citedness is 2.41.

Is Marketing Theory indexed in Scopus and Web of Science?

Marketing Theory is indexed in Web of Science, Scopus.

What is the aims and scope of Marketing Theory?