Marketing Theory publishes research that critically examines the theoretical underpinnings of marketing and consumption. It explores themes such as the cultural and symbolic aspects of consumption, the role of space and place in marketing, consumer resistance and inclusion, and the impact of digital technologies and artificial intelligence on marketing practices and consumer relationships. The journal also investigates transformative service research, value co-creation, and the evolution of branding and market-shaping.
Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.
Publication & Citation Trend
Articles published
Times cited
2019
2020
2021
2022
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2026
Source: OpenAlex · Note: citations accumulate over time so older years appear higher
SJR Quartile by Discipline
Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.
MarketingQ1
Subject Classification
Web of Science Categories
Business
Scopus Categories
Marketing
Research Topics (OpenAlex)
Consumer Behavior in Brand Consumption and IdentificationService and Product InnovationCustomer Service Quality and LoyaltyManagement and Organizational StudiesDigital Marketing and Social MediaConsumer Retail Behavior StudiesFashion and Cultural TextilesWine Industry and TourismMedia, Gender, and AdvertisingInnovation and Socioeconomic Development