Home›Search›Marketing (Beograd. 1991)

Marketing (Beograd. 1991)

Srpsko udruženje za marketing · Serbia

ISSN0354-3471eISSN2334-8364

✓ DOAJ✓ Open Access

Aims & Scope

Subject areas: Commerce: Business: Marketing. Distribution of products. Topics: marketing strategy, marketing communications, advertising, brand management, consumer behaviour, public relations

General Information

Country / RegionSerbia

Primary LanguageSerbian, English

1st Year Published—

Annual Volume~ 40 articles / year

StatusActive

Total Publications—

Publisher OrgSrpsko udruženje za marketing

Visit Journal Website

Submission Info

Peer ReviewDouble anonymous peer review

OA LicenseCC BY-SA

OA Rate—

Ethics & Quality

COPE Member✗ No

OASPA Member✗ No

Not on Predatory Lists✓ Yes

Think.Check.Submit Compliance

thinkchecksubmit.org

8/11 · 73%

✅

Do you know the journal / publisher?

Srpsko udruženje za marketing

✅

Does the journal have a website?

✓ Linked

✅

Is the ISSN verified?

0354-3471 / 2334-8364

✅

Indexed in a trusted database?

DOAJ

✅

Peer review process documented?

Double anonymous peer review

❌

Follows ethical publishing standards (COPE)?

N/A

✅

Not on predatory/blacklists?

✓ Clean

❌

Long-term digital preservation?

N/A

❌

Plagiarism detection in place?

N/A

✅

Listed in DOAJ (verified OA)?

DOAJ verified

✅

Primary language documented?

Serbian, English

A twelfth criterion — whether APC fees are clearly disclosed — is not scored here; it is left out of the total rather than counted as a failure. Publication charges appear in the metrics card above.

Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.

Publication & Citation Trend

Articles published

Citations received

163

2019

2020

2021

2022

2023

2024

2025

2026

Source: OpenAlex · Each year’s green bar = citations earned by that year’s papers, counted to date — so recent years look lower simply because their papers haven’t had time to be cited yet.

Subject Classification

Research Topics (OpenAlex)

Corporate Governance and ManagementDigital Innovation in IndustriesMarketing and Advertising StrategiesConsumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaCustomer Service Quality and LoyaltyConsumer Retail Behavior StudiesPublic Administration and Political AnalysisRegional Development and Management StudiesConsumer behavior in food and health

Frequently asked questions about Marketing (Beograd. 1991)

Is Marketing (Beograd. 1991) a predatory journal?

PubScope has no integrity flags on record for Marketing (Beograd. 1991): it is indexed in DOAJ, and is not on DOAJ's withdrawn list. Indexing is a transparency signal, not a guarantee — always confirm fit and policies before submitting.

What is the impact factor of Marketing (Beograd. 1991)?

Marketing (Beograd. 1991) is not in the Web of Science Core Collection, so it has no official Clarivate Journal Impact Factor.

Is Marketing (Beograd. 1991) indexed in Scopus and Web of Science?

Marketing (Beograd. 1991) is indexed in DOAJ.

What is the aims and scope of Marketing (Beograd. 1991)?