Home›Search›Marketing, Zeitschrift fur Forschung und Praxis

Marketing, Zeitschrift fur Forschung und Praxis

C.H.BECK · Germany

ISSN0344-1369

SJR Q4✓ Scopus / SJR

/ 100

High Risk

Score Breakdown

✓ Scopus Q4+5

Total5

Journal Impact Factor

Not on record at PubScope. The Journal Impact Factor is published by Clarivate for Web of Science (JCR)–indexed journals.

SJR Score

0.175

H-Index

Total Works

1,386

Total Citations

7,156

2yr Mean Citedness

0.06

Free JIF alternative

Aims & Scope✦ Inferred from recent articles

This journal publishes research on consumer behavior, marketing strategies, and service management. Articles explore topics such as decision-making biases in negotiations, the effectiveness of different conjoint analysis designs, and the impact of service value on customer satisfaction. The scope also includes research on corporate social responsibility, pricing strategies, and the influence of lay theories on product evaluation. Additionally, the journal covers customer experience measurement, loyalty effects on up-selling, and the role of sentiment analysis in marketing.

AI-summarised from recent articles · verify on the publisher page

⚡ Speed vs Prestige

How does this journal balance review speed with impact level?

SJR Rank

Bottom 25%

General Information

Country / RegionGermany

Primary Language—

1st Year Published—

Annual Volume~ 25 articles / year

StatusActive

Total Publications1,386

Publisher OrgC.H. Beck

Submission Info

Publishing ModelSubscription

Peer Review—

Review Time—

Acceptance Rate—

OA License—

OA Rate—

Ethics & Quality

COPE Member✗ No

OASPA Member✗ No

Not on Predatory Lists✓ Yes

Think.Check.Submit Compliance

thinkchecksubmit.org

4/12 · 33%

✅

Do you know the journal / publisher?

C.H.BECK

❌

Does the journal have a website?

No URL

✅

Is the ISSN verified?

0344-1369

✅

Indexed in a trusted database?

Scopus

❌

Peer review process documented?

N/A

❌

Follows ethical publishing standards (COPE)?

N/A

❌

APC fees clearly disclosed?

N/A

✅

Not on predatory/blacklists?

✓ Clean

❌

Long-term digital preservation?

N/A

❌

Plagiarism detection in place?

N/A

❌

Listed in DOAJ (verified OA)?

N/A

❌

Primary language documented?

N/A

Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.

Publication & Citation Trend

Articles published

Times cited

2018

2019

2020

2021

2022

2023

2024

2025

Source: OpenAlex · Note: citations accumulate over time so older years appear higher

SJR Quartile by Discipline

Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.

MarketingQ4

Social PsychologyQ4

Subject Classification

Scopus Categories

Social PsychologyMarketing

Research Topics (OpenAlex)

Corporate Governance and ManagementDigital Innovation in IndustriesMarketing and Advertising StrategiesPublic Administration and Political AnalysisConsumer Behavior in Brand Consumption and IdentificationManagement and Marketing EducationMedical and Health Sciences ResearchSports Science and EducationLaw and Political ScienceLibraries and Information Services