This journal focuses on the theoretical and applied aspects of electronic commerce and digital markets. It examines consumer behavior, trust in digital platforms and AI, the impact of digital transformation on businesses and global value chains, and the role of online reviews and user-generated content. Research also explores personalized advertising, AI applications in shopping and customer service, and digital marketing strategies.
Multidisciplinary Digital Publishing Institute (MDPI)
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Does the journal have a website?
✓ Linked
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Is the ISSN verified?
0718-1876 / 0718-1876
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Indexed in a trusted database?
Scopus, DOAJ
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Peer review process documented?
Single-blind
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Follows ethical publishing standards (COPE)?
N/A
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APC fees clearly disclosed?
N/A
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Not on predatory/blacklists?
✓ Clean
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Long-term digital preservation?
Swiss National Library, CLOCKSS
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Plagiarism detection in place?
Yes
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Listed in DOAJ (verified OA)?
DOAJ verified
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Primary language documented?
English
Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.
Publication & Citation Trend
Articles published
Times cited
2019
2020
2021
2022
2023
2024
2025
2026
Source: OpenAlex · Note: citations accumulate over time so older years appear higher
SJR Quartile by Discipline
Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.
Business, Management and Accounting (miscellaneous)Q1
Computer Science ApplicationsQ1
Subject Classification
Web of Science Categories
Business
Scopus Categories
Computer Science ApplicationsBusiness, Management and Accounting (miscellaneous)
Research Topics (OpenAlex)
Digital Marketing and Social MediaTechnology Adoption and User BehaviourConsumer Retail Behavior StudiesConsumer Behavior in Brand Consumption and IdentificationDigital Platforms and Economics