This journal publishes research on consumer behavior, marketing strategies, and the impact of technology and firm activities on market performance. Articles explore topics such as AI-driven marketing, virtual influencers, pricing strategies, corporate social responsibility, and consumer decision-making processes across various industries and geographic regions.
Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.
Publication & Citation Trend
Articles published
Times cited
2019
2020
2021
2022
2023
2024
2025
2026
Source: OpenAlex · Note: citations accumulate over time so older years appear higher
SJR Quartile by Discipline
Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.
MarketingQ3
Subject Classification
Web of Science Categories
Business
Scopus Categories
Marketing
Research Topics (OpenAlex)
Legal and Regulatory AnalysisLinguistic, Cultural, and Literary StudiesMilitary Technology and StrategiesDigital Marketing and Social MediaConsumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and LoyaltyConsumer Perception and Purchasing BehaviorTechnology Adoption and User BehaviourDiverse Topics in Contemporary ResearchDiverse Approaches in Healthcare and Education Studies