This journal publishes research on consumer behavior, marketing strategies, and advertising effectiveness. Articles explore how factors like brand logos, product reviews, and advertising policies influence consumer decisions and market outcomes. The research also examines the use of data, including neuroimaging and privacy-preserving techniques, to understand and predict consumer responses.
Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.
Publication & Citation Trend
Articles published
Times cited
2019
2020
2021
2022
2023
2024
2025
2026
Source: OpenAlex · Note: citations accumulate over time so older years appear higher
SJR Quartile by Discipline
Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.
Business and International ManagementQ1
Economics and EconometricsQ1
MarketingQ1
Subject Classification
Web of Science Categories
Business
Scopus Categories
Economics and EconometricsBusiness and International ManagementMarketing
Research Topics (OpenAlex)
Consumer Market Behavior and PricingConsumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaCustomer Service Quality and LoyaltyConsumer Retail Behavior Studies