Associated Management Consultants Pvt. Ltd. · India
ISSN0973-8703
SJR Q4✓ Scopus / SJR
5
/ 100
High Risk
Score Breakdown
✓ Scopus Q4+5
Total5
Journal Impact Factor
Not on record at PubScope. The Journal Impact Factor is published by Clarivate for Web of Science (JCR)–indexed journals.
SJR Score
0.223
H-Index
15
SNIP
0.514
Total Works
1,143
Total Citations
2,631
2yr Mean Citedness
1.74
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Aims & Scope✦ Inferred from recent articles
The Indian Journal of Marketing publishes research on consumer behavior, marketing strategies, and the adoption of products and technologies. Articles frequently investigate factors influencing purchase decisions, such as consumer ethnocentrism, psychological determinants, and the impact of digital marketing tools. The journal also explores the role of innovation diffusion, sustainability, and emerging technologies like AI in various market contexts.
AI-summarised from recent articles · verify on the publisher page
⚡ Speed vs Prestige
How does this journal balance review speed with impact level?
Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.
Publication & Citation Trend
Articles published
Times cited
2019
2020
2021
2022
2023
2024
2025
2026
Source: OpenAlex · Note: citations accumulate over time so older years appear higher
SJR Quartile by Discipline
Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.
MarketingQ4
Subject Classification
Scopus Categories
Marketing
Research Topics (OpenAlex)
Consumer Retail Behavior StudiesConsumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaTechnology Adoption and User BehaviourInnovation and Socioeconomic DevelopmentCustomer Service Quality and LoyaltyIndian Economic and Social DevelopmentAgricultural Economics and PracticesMarketing and Advertising StrategiesBusiness Strategies and Innovation