This journal publishes research on consumer behavior, focusing on factors influencing purchasing decisions, brand relationships, and consumption patterns. Articles explore topics such as emotional responses to advertising, the impact of digital platforms on consumer choices, and the role of sustainability and authenticity in marketing.
AI-summarised from recent articles · verify on the publisher page
⚡ Speed vs Prestige
How does this journal balance review speed with impact level?
Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.
Publication & Citation Trend
Articles published
Times cited
2019
2020
2021
2022
2023
2024
2025
2026
Source: OpenAlex · Note: citations accumulate over time so older years appear higher
SJR Quartile by Discipline
Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.
Business and International ManagementQ1
MarketingQ2
Subject Classification
Web of Science Categories
Business
Scopus Categories
Business and International ManagementMarketing
Research Topics (OpenAlex)
Consumer Behavior in Brand Consumption and IdentificationDigital Marketing and Social MediaCustomer Service Quality and LoyaltyConsumer Retail Behavior StudiesEnvironmental Sustainability in BusinessConsumer Market Behavior and PricingMarketing and Advertising StrategiesTechnology Adoption and User BehaviourBehavioral Health and InterventionsMedia, Gender, and Advertising