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Innovative Marketing

LLC CPC Business Perspectives · Ukraine · Est. 2007

ISSN1814-2427eISSN1816-6326

SJR Q2✓ WOS ESCI✓ Scopus / SJR✓ DOAJ✓ Open Access

Impact Factor & Quartile · Web of Science (JCR)

✓ Indexed in the Web of Science Core Collection (ESCI) — Clarivate publishes an official Journal Impact Factor and JCR quartile for this journal.

See the official Impact Factor & quartile on the journal’s page ↗

The Impact Factor & JCR quartile are licensed by Clarivate — we link you to the official source instead of reprinting a number that can go out of date. Open metrics below: SCImago Q2. Source: Clarivate Journal Citation Reports.

📊 Standing in its field

Where this journal ranks among others in the same subject area.

SJR · Scopus

Top 50% in field

Clarivate’s JCR quartile is a separate ranking and may differ

SJR Scorei

0.309

H-Indexi

SNIPi

0.549

Total Worksi

579

Total Citationsi

3,904

2yr Mean Citednessi

2.09

Open Impact Factor alternative

Aims & Scope

Subject areas: Business; Economics, Econometrics and Finance (miscellaneous); Law; Management of Technology and Innovation; Marketing.

General Information

Country / RegionUkraine

Primary LanguageEnglish

1st Year Published2007

Annual Volume~ 91 articles / year

StatusActive (last: 2026)

Total Publications579

Publisher OrgBusiness Perspectives

Region🌍 Global South

OA Since2009

Visit Journal Website

Submission Info

Peer ReviewDouble-blind

OA LicenseCC BY

OA Rate—

Ethics & Quality

COPE Member✗ No

OASPA Member✗ No

Not on Predatory Lists✓ Yes

Plagiarism Detection✓ Yes

📦 Long-term Preservation

PorticoVernadsky National Library of Ukraine

Think.Check.Submit Compliance

thinkchecksubmit.org

10/11 · 91%

✅

Do you know the journal / publisher?

LLC CPC Business Perspectives

✅

Does the journal have a website?

✓ Linked

✅

Is the ISSN verified?

1814-2427 / 1816-6326

✅

Indexed in a trusted database?

WoS, Scopus, DOAJ

✅

Peer review process documented?

Double-blind

❌

Follows ethical publishing standards (COPE)?

N/A

✅

Not on predatory/blacklists?

✓ Clean

✅

Long-term digital preservation?

Portico, Vernadsky National Library of Ukraine

✅

Plagiarism detection in place?

Yes

✅

Listed in DOAJ (verified OA)?

DOAJ verified

✅

Primary language documented?

English

A twelfth criterion — whether APC fees are clearly disclosed — is not scored here; it is left out of the total rather than counted as a failure. Publication charges appear in the metrics card above.

Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.

Publication & Citation Trend

Articles published

Citations received

495

2019

519

2020

756

2021

720

2022

694

2023

460

2024

249

2025

2026

Source: OpenAlex · Each year’s green bar = citations earned by that year’s papers, counted to date — so recent years look lower simply because their papers haven’t had time to be cited yet.

SJR Quartile by Discipline

Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.

Economics, Econometrics and Finance (miscellaneous)Q2

LawQ2

Management of Technology and InnovationQ3

MarketingQ3

Subject Classification

Web of Science Categories

Business

Scopus Categories

LawEconomics, Econometrics and Finance (miscellaneous)Management of Technology and InnovationMarketing

Research Topics (OpenAlex)

Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User BehaviourConsumer Retail Behavior StudiesCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessOrganizational and Employee PerformanceBusiness and Economic DevelopmentDiverse Aspects of Tourism ResearchHalal products and consumer behavior

Frequently asked questions about Innovative Marketing

Is Innovative Marketing a predatory journal?

PubScope has no integrity flags on record for Innovative Marketing: it is indexed in Web of Science, Scopus, DOAJ, and is not on DOAJ's withdrawn list. Indexing is a transparency signal, not a guarantee — always confirm fit and policies before submitting.

What is the impact factor of Innovative Marketing?

Innovative Marketing is indexed in the Web of Science Core Collection, so Clarivate publishes an official Journal Impact Factor for it (since the 2023 Journal Citation Reports, every Core Collection journal — including Arts & Humanities and Emerging Sources titles — receives one). PubScope links to Clarivate's official source rather than reprinting the number, which can be out of date. Its open 2-year mean citedness is 2.09.

Is Innovative Marketing indexed in Scopus and Web of Science?

Innovative Marketing is indexed in Web of Science, Scopus, DOAJ.

What is the aims and scope of Innovative Marketing?