This journal focuses on the impact of marketing strategies and digital technologies on consumer behavior and business outcomes. Research examines how factors like social media, e-commerce, integrated marketing communications, and digital marketing campaigns influence purchase intentions, customer loyalty, and brand perception. The studies also explore sustainable consumption, brand communities, and the role of data-driven approaches in marketing.
Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.
Publication & Citation Trend
Articles published
Times cited
2019
2020
2021
2022
2023
2024
2025
2026
Source: OpenAlex · Note: citations accumulate over time so older years appear higher
SJR Quartile by Discipline
Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.
Economics, Econometrics and Finance (miscellaneous)Q2
LawQ2
Management of Technology and InnovationQ3
MarketingQ3
Subject Classification
Web of Science Categories
Business
Scopus Categories
LawEconomics, Econometrics and Finance (miscellaneous)Management of Technology and InnovationMarketing
Research Topics (OpenAlex)
Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User BehaviourConsumer Retail Behavior StudiesCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessOrganizational and Employee PerformanceBusiness and Economic DevelopmentDiverse Aspects of Tourism ResearchHalal products and consumer behavior