Asia Pacific Journal of Marketing and Logistics
Emerald Group Publishing Ltd. · United Kingdom · Est. 1993
Aims & Scope✦ Inferred from recent articles
This journal publishes research on consumer behavior, marketing strategies, and logistics management, with a particular focus on digital technologies, sustainability, and cultural contexts. Articles explore how factors like packaging design, online platforms, social media, and artificial intelligence influence consumer perceptions, purchase intentions, and brand equity. The research also examines the impact of cultural heritage, environmental concerns, and ethical considerations on consumer choices and business practices within various markets, including emerging economies.
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