The Spanish Journal of Marketing - ESIC publishes research on consumer behavior, marketing strategies, and digital technologies in marketing. Articles explore topics such as influencer marketing, online platforms, brand perception, metaverse experiences, online privacy, and the impact of digital tools like augmented reality and livestreaming on consumer engagement and purchasing decisions. The journal also covers areas like green marketing, market orientation, and the evolution of marketing research.
Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.
Publication & Citation Trend
Articles published
Times cited
2019
2020
2021
2022
2023
2024
2025
2026
Source: OpenAlex · Note: citations accumulate over time so older years appear higher
SJR Quartile by Discipline
Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.
MarketingQ2
Subject Classification
Web of Science Categories
BusinessManagement
Scopus Categories
Marketing
Research Topics (OpenAlex)
Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and LoyaltyTechnology Adoption and User BehaviourConsumer Retail Behavior StudiesEnvironmental Sustainability in BusinessImpact of Technology on AdolescentsDiverse Aspects of Tourism ResearchCorporate Social Responsibility ReportingConsumer Market Behavior and Pricing