Australasian Marketing Journal
SAGE Publications Ltd · Australia · Est. 1998
Aims & Scope✦ Inferred from recent articles
This journal publishes research on consumer behavior, marketing strategies, and brand management. Articles explore topics such as the impact of work arrangements on service quality, the effectiveness of narrative advertising, and the influence of brand transparency on purchasing decisions. The journal also examines consumer engagement with digital media, including podcasts and social media influencers, and investigates the role of intelligent automation in customer loyalty. Further research delves into consumer-place relationships in retail environments, the psychological drivers of consumer responses to scarcity tactics, and the dynamics of co-creation in livestream commerce.
AI-summarised from recent articles · verify on publisher page →
General Information
Submission Info
Ethics & Quality
Think.Check.Submit Compliance
Based on the Think.Check.Submit framework by DOAJ, COPE & OASPA. All data from verified open sources.
Publication & Citation Trend
Source: OpenAlex · Note: citations accumulate over time so older years appear higher
SJR Quartile by Discipline
Scimago ranks this journal separately in each subject category — its quartile can differ by discipline.
Subject Classification
Web of Science Categories
Scopus Categories
Research Topics (OpenAlex)
You May Also Like
See all →Data updated: 2026-05-22 · Sources: SJR, DOAJ, OpenAlex, WoS, Crossref