European Journal of Marketing
Emerald Group Publishing Ltd. · United Kingdom
Aims & Scope✦ Inferred from recent articles
The European Journal of Marketing publishes research on consumer behavior, including ethical decision-making, brand repurchasing, and responses to online value destruction. It also explores marketing strategies such as leadership styles, digital transformation, and the use of artificial intelligence and extended reality technologies. The journal examines how firms create value through marketing communications, manage disruptions, and build customer loyalty in various contexts, including omnichannel retailing and platform economies.
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Publication & Citation Trend
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See all →Data updated: 2026-05-22 · Sources: SJR, DOAJ, OpenAlex, WoS, Crossref